Oral-Formulaic Theory: Annotated Bibliography

Herbert Marshall McLuhan. The Gutenberg Galaxy. Toronto: University of Toronto Press, et seq.

Emphasis on the consequences of interiorizing the alphabet and on the shift from a primarily oral to a primarily visual set of perceptions. Argues that the new, secondary oralism of the electronic age marks a return to some earlier modes of thought. Sees this book as "in many respects complementary to The Singer of Tales by Albert B. Lord" (p. 1).
Area: TH